2012 Toy Fair Preview: Bandai's Power Rangers

by Jay Cochran
February 08, 2012
Saban’s Power Rangers is the iconic kids action brand universally recognized throughout the world for its adventure, heart, and humor. Now in its 19th year in the U.S., the Power Rangers franchise has “powered up” into Super Samurai with bigger battles, badder-villains and super-sized heroics. Airing on Nickelodeon, the unique live-action TV series allows boys to “morph” into their first super-hero experience where teamwork is the key to good winning over evil. In this latest installment, the Power Rangers must harness the power of an all new Black Box Morpher, super-powered weapons, Shogun mode, and the biggest Megazord ever – Gigazord!

Together, Bandai America Incorporated and Saban Brands roll out the newest line up of Power Rangers toys! All aligned with the “Power Rangers Super Samurai” TV series, the line includes unique action figures, vehicles, role play items and Megazords, which make this brand stand out from the rest.

Power Rangers 6.5" Morphin Figure
SRP: $12.99

The Power Rangers Battle Morphin Figure is ready to protect earth from evil! Keep villains away by unlocking a cool "morph" feature using a joy stick featured on the back of the figure. Utilizing cool toy technology this superhero is posed with unique battle gear ready for training or battle. Place your thumb on the back of the figure in the joy stick dial and wield the Ranger’s weapon with complete control in any direction! As seen in the TV series, this weapon action enables the Rangers to protect earth, and now you can practice training moves with your own Ranger! Available in 4 Ranger colors this Fall!

Power Rangers Deluxe Battle Gear
SRP: $24.99

Unleash the Power of the Super Samurai Ranger with the Bullzooka! Multiple battle sounds allow kids to reenact their favorite action where good prevails over evil! This gear has distinctive morph features to replicate the morph sequences seen in the TV Series. Collect the Spin Sword and Black Box Morpher (each sold separately) to make this the Super Bullzooka. Or collect the Mega Blade sword (sold separately) to combine and create the ultimate Shogun Spear!

Power Rangers Deluxe Training Helmet
SRP: $29.99

Morph into Red Ranger with the Power Ranger Deluxe Training Helmet. Includes messages from Red Ranger and the Super Samurai theme song! Wear the Power Rangers Deluxe Training Helmet in Mega mode to defeat the villains. Or gain even more power by morphing the Helmet from Mega mode into Shogun mode with a quick conversion of the crown. This helmet is the perfect addition to all the Power Rangers gear!

Power Rangers Deluxe Megazord
SRP: $29.99

When the iconic Megazords and Zords come together they form the Gigazord. This sleek take on the Rangers most powerful weapon has 3 creative ways to play:
1) Morph to Megazord mode;
2) Morph to Space Ship mode;
3) Morph with other items in the ZordBuilder Collection (sold separately) to build a unique Megazord or Zord!

The ZordBuilder Collection allows you to create your own hero and take your Deluxe Megazord to the ultimate level. The Megazord is a must have for both children and collectors for the past 20 years of Power Rangers history!

Power Rangers Zord Vehicle with Figure
SRP: $14.99

Straight from the Power Rangers TV show comes this awesome Zord Vehicle to help battle against evil! The Zord Vehicle comes with a Ranger set in a battle pose ready to protect. The Zord Vehicle features its own unique feature to seek out and defeat villains. Collect any of the 4-inch Power Ranger figures (sold separately) and attach the figures onto the Zord Vehicle. Provide a powerful boost by collecting and combining the Zord Vehicle with multiple items in the ZordBuilder Collection (each sold separately): the Deluxe Megazord or Deluxe Vehicle (#31575 or #31560) and create your own personal Zord power! Or collect ALL the Zord Vehicles and Deluxe Megazords (each sold separately) and combine them together to create the Samurai BattleWing, Samurai Battle Cannon, or Samurai Gigazord!

Power Rangers Sword Cycle with Figure
SRP: $10.99

Put your Power Rangers Sword Cycle in motion to race to anywhere evil lurks, in style! The Samurai inspired translucent swords on the Cycle can detach. Collect the 4-inch Power Ranger figures (each sold separately) and attach the swords onto their hands. For added power collect and combine the Sword Cycle with multiple items in the ZordBuilder Collection (each sold separately): the Samurai Megazord or Transporter Vehicle (#31575 and #31560, respectively). Kids can enjoy their own unique Megazord to blast away evil! Collect them all!

ZordBuilder Collection

Historically, one of the most unique and compelling features of the Power Rangers line has been and continues to be, our ZordBuilder collection.

Construction is an aggressively growing segment, but traditional construction sets can be so square.

Bandai has fused action and construction to deliver a creative play-pattern that allows kids to build show-accurate Zords and Megazords or an infinite number of their own Zord creations and extend the Power Ranger play experience.

A perfect example of the ZordBuilder collection is the Gigazord. As seen in the TV series the Gigazord is the ultimate Megazord, and can be created by combining 3 Deluxe Megazords and 4 Zords. That’s 40 individual pieces, combining together to create the Power Rangers strongest weapon.

Check back to TNI this weekend for complete coverage of the Bandai showroom from the 2012 New York Toy Fair.
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