A lot of it is the paint, but not all of it...This guy just looks so incredibly lackluster in comparison to the original (and variants) from 20+ years ago.
Good Luck "NONE of the GAMESTOPS around NEVER got McFarlane Week exclusive so this will be ANOTHER FIGURE THAT CAN'T BE FOUND UNLESS ON EBAY SMH!!!!!!!!!!!!
My luck has sucked with the McFarlane Gamestop pre-orders lately. I've whiffed on this (regular version) and all of the DC Multiverse Bizarro, Gordon and Jade. The only one that I've successfully been able to pre-order was Cyborg Superman. I'm going to have to go try to talk to my store this weekend and see if they can help me out.