Playmates Toys Named Master Toy Licensee for Mexican Wrestling Phenomenon Lucha Libre AAA

by Jay Cochran
October 05, 2009
Cookie Jar Group’s global licensing division, Copyright Promotions Licensing Group (CPLG), the North American licensing agent for Lucha Libre USA and the Lucha Libre AAA league, has signed Playmates Toys, Inc. as the master toy licensee for the popular wrestling brand. Playmates Toys will create a line of toys and collectibles that reflects the energy and excitement of this longtime Mexican wrestling sensation.

For the first time ever in North America, Playmates Toys, will launch the officially-sanctioned, Lucha Libre AAA exclusive toy and collectibles line in Fall 2010. It will include highly-detailed and fully-articulated Luchador action figures, authentic role-play masks and feature rich play sets, so that kids and collectors alike can experience the colorful and exciting action of Lucha Libre AAA.

Lucha Libre has been an unstoppable phenomenon in Mexico for over 75 years. Loved by fans of all ages, only Lucha Libre AAA delivers the high-flying action and outlandish antics of Mexico’s beloved Luchadores. With almost 50 million Hispanic-Americans in the U.S. and an already established professional wrestling fan base, Lucha Libre AAA is a rapidly-growing success on this side of the border. In addition to the upcoming line of toys and collectibles, Cookie Jar Entertainment will distribute the first English-language Lucha Libre AAA television series in the U.S.

“I believe that Playmates’ experience in the action figure business is perfectly suited to meet the expectations of the Lucha Libre AAA fan base. We look forward to seeing our legendary wrestlers such as La Parka, Octagon and Cibernetico on the shelves at retail,” said Louis Silverstein, Managing Partner, Lucha Libre USA.

“Lucha Libre AAA holds a unique position in the exploding entertainment fighting arena with its iconic and idolized masked heroes and villains and the high-energy acrobatic fighting. Playmates Toys looks forward to capturing the gripping excitement of Lucha Libre AAA where fans can relive their fascination with the dynamic sport with its many underdogs turned champions,” said Andre’ Lake Mayer, Vice President, Strategic Alliances for Playmates Toys.

“Cookie Jar Group is excited to have Playmates Toys on board as the master toy licensee for Lucha Libre AAA,” said Kirk Bloomgarden, EVP Worldwide Consumer Products, Cookie Jar Group. “They have created toy and collectible lines for some of the world’s top brands and we believe that they are the ideal partner to help make Lucha Libre AAA a great success at retail throughout North America.”


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