LEGO Announces New Play Concept ahead of Toy Fair - DOTS

by Jay Cochran
January 28, 2020
The LEGO Group, is entering the arts and crafts space with brand new LEGO bricks and a colorful play pattern.

Introducing LEGO DOTS— a 2D based building concept that offers children a new, playful canvas to express their feelings, ideas and personalities. Rather than building 3D creations with LEGO bricks, DOTS focuses more on designing and decorating surfaces with small LEGO tiles, called DOTS. When designing with them, they form beautiful, very expressive 2D visuals.

It is for the creative. The artist. The designer. Anyone who wants to have fun expressing themselves creatively through wearable and functional objects. DOTS is especially relevant for those seeking open ended creativity – the ability for endless combinations, expressions and choice of personal style.

To tease this never-before-seen concept, LEGO is bringing the product to life through a free public art installation in London this week to encourage everyone to explore and unlock their creativity in unexpected ways. The products will then be seen for the first time in the U.S. at New York Toy Fair next month.

The new LEGO DOTS range available from March 1st 2020 will include:
Wearables
Rainbow Bracelet (RRP from: £ 4,99 / $ 4,99 / € 5,99) 
Funky Animals Bracelet (RRP from: £ 4,99 / $ 4,99 / € 5,99) 
Dark Unicorn Bracelet (RRP from: £ 4,99 / $ 4,99 / € 5,99) 
Cosmic Bracelet (RRP from: £ 4,99 / $ 4,99 / € 5,99) 
Tropical Birds Bracelet (RRP from: £ 4,99 / $ 4,99 / € 5,99) 
Room Décor
Photo cubes - 3 animal cubes for picture displays (RRP: £ 12.99 / $ 14,99 / € 14,99)
Jewellery holder for e.g. rings, necklaces, bracelets (RRP: £ 12.99 / $ 14,99 / € 14,99)
Pineapple pencil holder (RRP: £ 17.99 / $ 19,99 / € 19,99)
Mini picture frame (no sale in Western Europe) (RRP: $ 3,99)
Booster bags - bags with raw coloured and decorated tiles (RRP: £ 3,99 / $ 3,99/ € 3,99)

HOUSE OF DOTS Fun Facts:
+ 2 million LEGO tiles used to dot the installation
+ 800 man-hours required to dot the installation
+ 150 square meters of DOTS structure inside the installation

180 creative children from Kings Cross Academy helped create bespoke wall installation for Camille Walala’s DOTS kitchen design
Eight passionate AFOLs (Adult Fans of LEGO building) helped dot the +150 square meters of Camille Walala’s detailed interior design including everything from rugs, artwork on the walls to plant pots and kitchen elements
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