Nickelodeon and NBA Superstar Carmelo Anthony today announced plans for a partnership to create Turtles by Melo, a brand-new consumer products line inspired by the Teenage Mutant Ninja Turtles hit franchise. A self-professed Turtles super-fan, Anthony would serve as Creative Director of this cross-category, global program spanning lifestyle, home furnishings, publishing, video games, and more. Turtles by Melo is expected to debut in spring 2016, in advance of the summer theatrical release of Paramount Pictures' sequel to Teenage Mutant Ninja Turtles, in which Anthony also appears.
"I am so excited about the opportunity to work with the Nickelodeon team on this new Turtles venture," said Anthony. "The Turtles were such a huge part of my childhood, so to now be partnering with Nickelodeon on Turtles by Melo is honestly something I never could have imagined."
Added Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon: "We are so happy for Carmelo Anthony to join the Nickelodeon family for Turtles by Melo. A product line created and curated by a superstar - and super-fan - like Carmelo is testament to the Turtles' ever-growing appeal, and it's a huge part of the drumbeat beginning for new seasons of the TV show and the theatrical sequel from Paramount Pictures next summer."
In addition to Anthony's status as a Turtles super-fan and Creative Director of Turtles by Melo, he will make a special guest appearance in next summer's sequel to Teenage Mutant Ninja Turtles, the follow-up to Paramount Pictures' blockbuster 2014 hit. The NBA Superstar will also be a featured part of the second annual Nickelodeon Kids' Choice Sports, live from LA, Thursday, July 16.