Mattel Making A Play For The NFT Gaming World With The Likes Of MOTU, Barbie, Hot Wheels And More

by Jay Cochran
June 10, 2022
According to the site, Mattel is joining forces with Cryptoys, a platform for playable NFTs. The report says many of Mattel's signature brands which includes the likes of Barbie, Hot Wheels and Masters of the Universe will be transformed into playable avatars on Cryptoys, although it was not specified which brands will be part of the partnership. These avatars will be sold as NFTs which will premier on Cryptoys’ “metaverse.”

“No doubt about it, the playground is expanding,” Mattel’s president, Richard Dickson, told Fast Company. “We want to be at the forefront of that evolution of toys in both the physical and digital worlds . . . our business leads us to wherever the consumer is, and that includes the metaverse and NFTs.”
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Last 10 comments - ( Read All Posts )
ghostbogey - 2022-06-10 @ 2:49 pm


Good Luck??? ;^)

Admiral_Brockbar - 2022-06-10 @ 2:27 pm

Mr_Scary92 - 2022-06-10 @ 12:45 pm

that financial bubble?, Mattel focus on your thing, making toys.

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