According to the site
Fastcompany.com,
Mattel is joining forces with
Cryptoys, a platform for playable NFTs. The report says many of Mattel's signature brands which includes the likes of Barbie, Hot Wheels and Masters of the Universe will be transformed into playable avatars on Cryptoys, although it was not specified which brands will be part of the partnership. These avatars will be sold as NFTs which will premier on Cryptoys’ “metaverse.”
“No doubt about it, the playground is expanding,” Mattel’s president, Richard Dickson, told Fast Company. “We want to be at the forefront of that evolution of toys in both the physical and digital worlds . . . our business leads us to wherever the consumer is, and that includes the metaverse and NFTs.”
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