Hasbro's New Starting Lineup Will Kick Off With 6" NBA Figures

by Jay Cochran
June 29, 2022

Hasbro has announced that the first figure for their new 6" Starting Line Up line they announced back in April will be a NBA based one which will drop on September 22nd, 2022. See the teaser video below.

The first wave of #StartingLineup will be #NBA, dropping September 22nd, 2022! The countdown is ON! @NBA @THENBPA @Fanatics @PaniniAmerica #HasbroPulse https://t.co/mwWyibxP7S pic.twitter.com/Yr56ffQDnR
— Hasbro Pulse (@HasbroPulse) June 29, 2022

Here is the official press release:

Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly anticipated re-launch of Starting Lineup, an iconic sports collectibles brand. The Starting Lineup collectible will also include an exclusive, officially licensed Panini NBA trading card. Launching this fall in partnership with Fanatics, a global digital sports platform, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of figures and will be available for pre-order starting September 22 exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

The return of the Starting Lineup brand will continue its legacy of bringing fans and collectors their favorite athletes in action figure form but with design like never before in a highly articulated 6� scale.

�We look forward to the relaunch of Starting Lineup in the coming months as we meet the excitement of our fans and additionally introduce a new generation to these collectibles,� said Brian Keegan, Head of Trading Cards, Memorabilia and Hardgoods at the NBA. �Through our partnership with Hasbro, these figures provide our fans a unique opportunity to build upon their connection to our game and their favorite players.�

"We are thrilled to be partners with Hasbro and Panini in relaunching this iconic brand. Working together, we hope to continue to reimagine the possibilities for sports collectibles and action figures while also amplifying our collective players' profiles on these platforms," said Inky Son, VP of Licensing for THINK450, the innovation engine of the NBPA.

The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players accompanied by a trading card for more than a decade, and the introduction of notable NBA players will be the first of an all-new era of major athletes joining its classic heritage. Hasbro is also working with OneTeam Partners, a Washington, D.C.-based firm, on the athlete and creative marketing campaign.

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Comments...

Last 10 comments - ( Read All Posts )

The Mad Bubbler - 2022-12-22 @ 4:11 pm

On 12/18/2022 at 8:42 PM, McYote said:
I 100% agree. The NFT brings literally zero value to me. Id much rather pay $40 and get no NFT. They are really neat figures tho!

Oh, I didn't even realize NFTs were part of it. Yeah, I have no interest- that adds zero value to me. Actual trading cards? Sure. NFTs? Nah.

Roadpigmaster - 2022-12-19 @ 3:16 am

24 minutes ago, McYote said:
Theyll definitely get my money for Jordan, Rodman, and Pippen

Patrick Ewing, Clide Drexler, Charles Barkley, John Stockton, Magic Johnson, Larry Bird, etc...

McYote - 2022-12-19 @ 2:43 am

On 12/16/2022 at 2:44 PM, The Mad Bubbler said:
These are well-done, and I know there are a lot of licensing costs involved, but for this kind of pricing, they'd probably have to do a Jordan to get me to bite. I wonder if they'll do legends, or if that adds another layer of licensing? Kareem, Shaq, Wilt Chamberlain, etc. sure would be cool.

Theyll definitely get my money for Jordan, Rodman, and Pippen

McYote - 2022-12-19 @ 2:42 am

On 11/22/2022 at 6:33 PM, memocromatico said:
I want them... but not for 50. I really want Morant, but the price is too high. The NFT means nothing to me.

I 100% agree. The NFT brings literally zero value to me. Id much rather pay $40 and get no NFT. They are really neat figures tho!

The Mad Bubbler - 2022-12-16 @ 8:44 pm

These are well-done, and I know there are a lot of licensing costs involved, but for this kind of pricing, they'd probably have to do a Jordan to get me to bite. I wonder if they'll do legends, or if that adds another layer of licensing? Kareem, Shaq, Wilt Chamberlain, etc. sure would be cool.

memocromatico - 2022-12-15 @ 11:03 pm

Now would be an awesome time to win the forum's giveaway to get my hands on more than just the one I plan on getting

JayC - 2022-12-15 @ 9:10 pm

Hasbro's first wave of 6" NBA Starting Lineup figures which where initially released as Pulse exclusives are now available at our sponsors BigBadToyStore and Entertainment Earth. This wave includes Giannis Antetokounmpo, Stephen Curry, Luka Don?i?, Joel Embiid, LeBron James, Ja Morant, Jayson Tatum and Trae Young.

memocromatico - 2022-11-23 @ 12:33 am

I want them... but not for 50. I really want Morant, but the price is too high. The NFT means nothing to me.

Outsiders - 2022-11-21 @ 11:05 pm

The more I see these... The more I miss the McFarlane NBA figures...

JayC - 2022-11-21 @ 1:14 pm

Thanks to Derek Baker we have a in-hand look at Hasbro's first wave of 6" NBA Starting Lineup figures which are being sold as Pulse exclusives. This wave includes the following players:-Jayson Tatum (Boston Celtics)-Trae Young (Atlanta Hawks)-Ja Morant (Memphis Grizzlies)-Joel Embiid (Philadelphia 76ers)-Luka Don?i? (Dallas Mavericks)-Giannis Antetokounmpo (Milwaukee Bucks)-Stephen Curry (Golden State Warriors)-LeBron James (LA Lakers)

Check out the in-hand images below. These figures have started shipping out to folks who pre-ordered them from Hasbro.