Hasbro's New Starting Lineup Will Kick Off With 6" NBA Figures

by Jay Cochran
June 29, 2022
Hasbro has announced that the first figure for their new 6" Starting Line Up line they announced back in April will be a NBA based one which will drop on September 22nd, 2022. See the teaser video below.



Here is the official press release:

Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly anticipated re-launch of Starting Lineup, an iconic sports collectibles brand. The Starting Lineup collectible will also include an exclusive, officially licensed Panini NBA trading card. Launching this fall in partnership with Fanatics, a global digital sports platform, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of figures and will be available for pre-order starting September 22 exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.

The return of the Starting Lineup brand will continue its legacy of bringing fans and collectors their favorite athletes in action figure form but with design like never before in a highly articulated 6” scale.

“We look forward to the relaunch of Starting Lineup in the coming months as we meet the excitement of our fans and additionally introduce a new generation to these collectibles,” said Brian Keegan, Head of Trading Cards, Memorabilia and Hardgoods at the NBA. “Through our partnership with Hasbro, these figures provide our fans a unique opportunity to build upon their connection to our game and their favorite players.”

"We are thrilled to be partners with Hasbro and Panini in relaunching this iconic brand. Working together, we hope to continue to reimagine the possibilities for sports collectibles and action figures while also amplifying our collective players' profiles on these platforms," said Inky Son, VP of Licensing for THINK450, the innovation engine of the NBPA.

The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players accompanied by a trading card for more than a decade, and the introduction of notable NBA players will be the first of an all-new era of major athletes joining its classic heritage. Hasbro is also working with OneTeam Partners, a Washington, D.C.-based firm, on the athlete and creative marketing campaign.
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Comments...

Last 10 comments - ( Read All Posts )
Sosocaltech - 2022-08-09 @ 11:02 pm

So the Mavericks signed She-Hulk? Cool.

JEH25 - 2022-08-09 @ 9:45 pm
17 hours ago, Lord_Scareglow said:

I'm really excited to see what these look like, seems like they are going to be 6'' highly articulated figures likely with pretty photo real face scans, I gotta say seems very cool, there are plenty of classic sports stars I might be pretty down to get, not likely very interested in anybody new in sports, but some players from when I was a kid that I was a fan would be excellent, can't say a Jordan, Gretsky, Rice, Ruth figures would'nt be cool and I'd be super into most of the Blue Jays World Series champ team, and some 90's Maple Leafs, some BBall players like Shaq, Barkley, Iverson.

If they make an Iverson, I need to get a custom Ty Lue to pose AI walking over him.

MagnaPrime - 2022-08-09 @ 7:40 pm

Starting in Sept and you're not starting with football?

Monstrous - 2022-08-09 @ 5:14 am
1 hour ago, JayC said:

Hasbro today dropped this new preview image for their newly announced 6" Starting Lineup line that will kick things off on September 22 with a NBA based figure. The teaser highlights the number 45 as in 45 days until the drop. It's unclear if the number 45 has any other significance to who the first figure might be based on. Michael Jordan briefly wore a #45 jersey when he returned to the Bulls after trying his hand at MLB, but in this image the figure appears to be wearing a blue uniform as opposed to a red one. I guess we will just have to keep guessing on who the first figure will be based on for Hasbro's new line, at least for another 45 days.

i really doubt its jordan wearing # 45. if they were gonna make a jordan figure he'd definitely be wearing 23 way before they put out the return fig. unless its like a symbolic slu return, jordan return type deal but its highly doubtful since its the current ball, u can see adam silver sig on it. different ball in 1995.

only player thats a possibility with that number is donovan mitchell.

Lord_Scareglow - 2022-08-09 @ 4:09 am

I'm really excited to see what these look like, seems like they are going to be 6'' highly articulated figures likely with pretty photo real face scans, I gotta say seems very cool, there are plenty of classic sports stars I might be pretty down to get, not likely very interested in anybody new in sports, but some players from when I was a kid that I was a fan would be excellent, can't say a Jordan, Gretsky, Rice, Ruth figures would'nt be cool and I'd be super into most of the Blue Jays World Series champ team, and some 90's Maple Leafs, some BBall players like Shaq, Barkley, Iverson.

JayC - 2022-08-09 @ 3:44 am

Hasbro today dropped this new preview image for their newly announced 6" Starting Lineup line that will kick things off on September 22 with a NBA based figure. The teaser highlights the number 45 as in 45 days until the drop. It's unclear if the number 45 has any other significance to who the first figure might be based on. Michael Jordan briefly wore a #45 jersey when he returned to the Bulls after trying his hand at MLB, but in this image the figure appears to be wearing a blue uniform as opposed to a red one. I guess we will just have to keep guessing on who the first figure will be based on for Hasbro's new line, at least for another 45 days.

TheCellarDoor - 2022-06-29 @ 7:16 pm

SOOOOO happy theyre doin figs and not statue type...had enough of SLU and MSP... that MAFEX Jordan got me wanting fig figs for sports and booooom under the SLU name?!?!? NEEEEAT

UsagiYojimbo - 2022-06-29 @ 6:28 pm

Really hoping they get to NHL soon!

214NoGhost - 2022-06-29 @ 3:55 pm

Would definitely get some of my favorite NFL and MLB players when they come!

LordVenger - 2022-04-20 @ 4:54 pm
1 hour ago, memocromatico said:

Yeah, I started following them as a joke 5 years ago since I hadnt been rooting for any team since the 2000s Kings. And now they ranked second going in the playoffs.

That and theres aqua man on the team

Ha. Ok.

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