Mattel and Hasbro strike licensing pact to create co-branded toys and games!

by toynewman
April 24, 2023
Hasbro and Mattel have issued a joint press release about a licensing pact between the two they have struck to create co-branded toys and games! Read on the for details!

Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands.

Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.

Hasbro and Mattel are launching this collaboration against the backdrop of two major theatrical releases this summer, with Hasbro’s Transformers: Rise of the Beasts from Paramount on June 9, 2023, and Mattel’s Barbie from Warner Bros. on July 21, 2023.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “This collaboration features world-class IP, celebrates the timeless appeal of these brands, and creates unique play opportunities for fans.”

“With the major theatrical releases of the Transformers and Barbie movies in summer 2023, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” said Casey Collins, President, Global Licensed Consumer Products & Business Development. “Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”

Per Circana, Barbie, Hot Wheels, UNO, and Monopoly are the top-selling brands globally in their respective categories of dolls, vehicles, and board games.*

For updates, follow @Mattel and @Hasbro on Instagram and Facebook.

*Source: Circana/Retail Tracking Service/G11/JAN-DEC 2022/Dolls & Vehicles Supercategories; Card Games & Family-Board Action Games Classes/Projected USD


Last 10 comments - ( Read All Posts )
cvg_1109448213 - 2023-04-28 @ 12:19 am

Yeah, probably just for simple crossbranded things like Barbie Monopoly, but we can dream...

SpiderS - 2023-04-26 @ 5:51 pm

I wonder if by this they are tasting waters for merger that was rumored in the past, which is hardly surprising with mergers happening all across the market.

MagnaPrime - 2023-04-26 @ 2:45 am

Man, if we can get some motu and transformers crossovers..... I'm not sure my wife is that understanding

ransomz - 2023-04-24 @ 11:56 pm
6 hours ago, ChrisMOTUFAN said:


Just what I was thinking!

ChrisMOTUFAN - 2023-04-24 @ 8:07 pm
19 minutes ago, Artoyz said:


Could be great..but probably wont!

Lol yep.

Man that would be insane if hasbro made motu/motu related figs! That's a line I'd collect!

Artoyz - 2023-04-24 @ 7:45 pm
2 hours ago, ChrisMOTUFAN said:



Could be great..but probably wont!

80sboy4 - 2023-04-24 @ 6:49 pm

Could be interesting to see what comes of this besides what was stated already. Would love to see a Masters of the Universe collaboration with say Transformers or G.I Joe for instance. Ultimately this could just be for their board games mainly. Still awesome to see.

ChrisMOTUFAN - 2023-04-24 @ 5:43 pm


Post Your Comment Now! (membership required)


Search Online Stores for Mattel Hasbro

Toys Shopping Oniine

MORE Hasbro

This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!

Forums Communities: Toy Fans - Marvel Fans - Transformers Fans

@ToyNewsI Socials: Facebook - Twitter - Instagram

@MarvelousNews Socials: Facebook - Twitter - Instagram

@Tformers Socials: Facebook - Twitter - Instagram

@JediInsider Socials: Facebook - Twitter - Instagram

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE