Hasbro and Playmates Toys Enter Into Stategic Relationship to Produce & Distribute Power Rangers Products Globally Starting in 2025

by toynewman
April 22, 2024
PAWTUCKET, R.I.—April 22, 2024— Hasbro, a leading toy and game company, today announced a global licensing agreement with Playmates Toys, a global toy design, development, marketing and distribution company, to produce and distribute POWER RANGERS product. Playmates is debuting its first POWER RANGERS collection with a kid targeted MIGHTY MORPHIN POWER RANGERS toy line in 2025.

As part of the agreement, Playmates holds licensing rights to develop additional cross-category POWER RANGERS products, including action figures, blasters, plush, role play, vehicles and accessories. The deal encompasses global distribution across all regions excluding Asia.

“We are honored to work with Hasbro on the reimagination of this iconic franchise’s toy line for long time fans and a new generation of children. Playmates and Hasbro speak the same toy language and share a passion for POWER RANGERS, a multi-generational phenomenon that has stood the test of time,” said Karl Aaronian, Playmates’ SVP of Marketing.

Hasbro will retain all entertainment rights and will continue to drive global strategy and growth for the POWER RANGERS franchise by strategically working with licensees across multiple categories, including publishing, fashion and footwear, promotions and more. Hasbro will also further activate the brand across their direct-to-consumer channel Hasbro Pulse and as part of its presence at major industry events like San Diego Comic Con.

“Playmates’ ability to interpret character-based story telling in highly detailed, innovative, and affordable products has revitalized several iconic brands, they are the perfect fit to fully expand the POWER RANGERS franchise,” said Casey Collins, President of Licensed Consumer Products at Hasbro. “While we’ll continue to provide oversight and direction on future POWER RANGERS product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages. With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless!”

Celebrating 30 continuous years on the air, POWER RANGERS has become one of the longest-running kids’ live-action series in television history, with more than 900 episodes aired to date. Created by Haim Saban and launched in 1993 with MIGHTY MORPHIN POWER RANGERS, the series celebrated its 30th year in 2023 with MIGHTY MORPHIN POWER RANGERS: ONCE & ALWAYS, an anniversary special streaming exclusively on Netflix. The most recent season of POWER RANGERS, POWER RANGERS: COSMIC FURY, is currently available exclusively on Netflix.

Source: Hasbro
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Comments...

Last 10 comments - ( Read All Posts )
Admiralty_Entertainment - 2025-02-10 @ 2:07 am

Has Playmates ever done a good collector-focused line? I think a mass market Turtles-esque line is really the best anyone could hope for with them taking the helm.Shame - was really hoping to have something that would be semi-compatible with Lightning Collection.

Andyirish - 2025-02-09 @ 12:03 pm

Judging by the weapons proportions this is definitely not a collectors line

Roadpigmaster - 2025-02-08 @ 5:10 am
11 hours ago, toynewman said:

Playmates Toys has teased an upcoming announcement for their Mighty Morphin Power Rangers License called Re-Ignition! Stay Tuned here for anymore info as its announced!

All helmets!?

toynewman - 2025-02-07 @ 5:18 pm

Playmates Toys has teased an upcoming announcement for their Mighty Morphin Power Rangers License called Re-Ignition! Stay Tuned here for anymore info as its announced!

Admiralty_Entertainment - 2025-01-27 @ 10:00 pm

It'll be interesting to see what they have to offer (I'm assuming we'll see something at Toy Fair). As a semi-casual fan of the Lightning Collection (and not a huge Power Ranger fan in the first place - I just thought those toys were cool and I was able to pick up a heap of them relatively cheap), I'm not going to be looking at anything that's not approximately comparable with that series or fills gaps in that. As such, I fully expect there to be absolutely nothing of interest to me in their offerings (they'll have to do a vintage TMNT-style Rangers line, right?), but fingers crossed more modern style figure collectors are pleasantly surprised.

Lord_Scareglow - 2025-01-27 @ 6:12 pm
13 hours ago, Roadpigmaster said:

They are actually fans that collect 20 different versions of a particular character so I will no doubt that some of us will be buying them. There are other's that never bought a Ranger figures before so this will be their chance to get some...???

Well true, there are those collectors, and there are always new collectors looking to get into the game, I guess in reality it never hurts to give the people more, for both of those reasons.

Roadpigmaster - 2025-01-27 @ 4:14 am
On 1/18/2025 at 1:26 PM, Lord_Scareglow said:

I still have a strong feeling these are not going to be what "Collectors" are looking for, but I hope to be wrong, Playmates doesn't have a great track record as of late for putting out great collectible lines, but lets see what they can do with this, although seems a bit unnecessary with Lightning collection and S7 having done what they have done, are people going to re-collect the rangers again for what a 4th time? anyone that dedicated?, I mean we've had Bandai Legacy, Hasbro Lightning, Super7 Ultimates and now potentially Playmaters Re-Ignition, that's possibly a lot of the same over and over again?

They are actually fans that collect 20 different versions of a particular character so I will no doubt that some of us will be buying them. There are other's that never bought a Ranger figures before so this will be their chance to get some...???

A_Spidey_Fan - 2025-01-25 @ 9:18 pm

I'm sure Playmates will do fine for toys aimed at the "Kid Market", even more so if they have them at around the 5" scale, or that sort of "Smaller" 6 Inch Scale. Would be interesting if Playmates does a more 6" Scale line aimed at Collectors, but we'll have to see what they do.

1 of the things that was really cool about most of the Hasbro 6" Lighting Collection figures of the Rangers, is that most of the time, the Ranger figures also came with a Unmorphed Head, so that you could have options of when the Rangers remove their helment and what not.

Lord_Scareglow - 2025-01-18 @ 6:26 pm

I still have a strong feeling these are not going to be what "Collectors" are looking for, but I hope to be wrong, Playmates doesn't have a great track record as of late for putting out great collectible lines, but lets see what they can do with this, although seems a bit unnecessary with Lightning collection and S7 having done what they have done, are people going to re-collect the rangers again for what a 4th time? anyone that dedicated?, I mean we've had Bandai Legacy, Hasbro Lightning, Super7 Ultimates and now potentially Playmaters Re-Ignition, that's possibly a lot of the same over and over again?

ucsf - 2025-01-18 @ 3:05 pm

This will be another interesting step in the world of toy making. Hasbro is still outsourcing it's brands, but sometimes it goes in a very good way. Soon we'll find out.

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