Press Release: G.I Joe's Cold Slither Unleashes Their New Single "Cold Slither" In A Groundbreaking Partnership Between Hasbro and Reigning Phoenix Music

by toynewman
March 18, 2025


In an explosive return to the music scene, the iconic yet notorious band COLD SLITHER has released their first single "Cold Slither," off their much-anticipated album. This project marks a groundbreaking fusion of real-world music and fictional narrative, bringing to life the villainous charm of the Cobra organization from the classic 1980s G.I. JOE series.

In a dynamic collaboration, Hasbro and Reigning Phoenix Music have teamed up to release "Cold Slither." This partnership breathes new life into COLD SLITHER, a band once crafted as part of a nefarious plot and now reborn with a sound that mixes nostalgia with cutting-edge rock prowess. Helmed by the mysterious Zartan and his band of Dreadnoks—Torch, Ripper, and Buzzer—the single reintroduces their heavy metal ferocity combined with a sinister, anarchist energy that upends the conventional music scene.

"Bringing COLD SLITHER to life through our partnership with RPM has been an absolute dream come true! As a child watching this fictional band on my TV screen, I never imagined I'd one day help transform them from animated rockstars into a tangible, sonic reality. From the meticulously crafted figures you can hold in your hand to the face-melting album we've created, G.I. JOE fans worldwide are about to experience something truly revolutionary this summer. This project bridges nostalgia with innovation in ways that will leave the community speechless—prepare for a musical assault that would make Cobra Commander proud!" shares Ben"BMac" MacCrae — Associate Brand Manager, Global Brand Development & Marketing at Hasbro.

Reigning Phoenix Music General Manager and Co-founder Gerardo Martinez comments: "It is a dream come true to be able to work on this amazing collaboration with my favorite, and one that happens to be one of the most iconic brands in the world: G.I.JOE! It is also a pleasure to work on this amazing project alongside some of my friends from Hasbro and be able to bring Cold Slither into reality in the most Heavy Metal way! Many of us have waited 40 years for this to happen but the wait is finally over. And a special thanks to Michael Charles Hill for writing the original COLD SLITHER episode back in 1985."

"It's programs like these that make Hasbro's goal of creating Magic Moments truly come to life! What started out as a cult-classic episode from the 1985 series G.I. JOE: A Real American Hero has culminated into a fan program for the ages - inclusive of toys, comics, and of course, music. It could not have been made possible without amazing licensees like Reigning Phoenix Music who put their passion, expertise, and fandom into everything they create. We're extremely excited for everyone to rock out to this single and we plan to reveal even more as we move closer to San Diego Comic Con. So, as the single echos, we hope... "you'll be joining us soon!"" says Alyse D’Antuono — Hasbro’s VP of Global Franchise Strategy & Management for Action Brands

"Cold Slither" features bone-crushing riffs and an anthemic chorus, perfectly capturing the rebellious spirit of the '80s and leading the charge in COLD SLITHER's resurgence. The infamous track, which initially captivated audiences as part of Cobra's mind-control plot, is now reimagined with a compelling melody and legendary backstory, showcased in a newly released lyric video, animated by the legendary Costin Chioreanu.

About COLD SLITHER:

Cold Slither burst onto the scene with their now classic single, "Cold Slither", setting the stage for an even darker campaign with their upcoming album, "Cold Slither." Helmed by the enigmatic Zartan and supported by his ruthless Dreadnoks—Torch, Ripper, and Buzzer—this band blends heavy metal ferocity with a sinister, anarchistic energy that upends the conventional music scene. Their signature sound unleashes a torrent of guttural guitars, boisterous bass, venomous vocals, and thunderous percussion, casting shadows across the musical landscape.

Each concert is a spectacle of chaos and brute force, with Cold Slither captivating hearts and demolishing instruments worldwide. Their music transcends generational divides, championing a dark new world order with each pulse-pounding beat. This band doesn’t just chase gold and platinum records; they aim to capture the minds and souls of their audience.

Conceived by Cobra Commander, Zartan and his Dreadnoks were transformed into Cold Slither, a heavy metal behemoth designed to captivate and influence America's youth. With their cunning lyrics and compelling stage presence, they harness their music as a powerful tool for mass destruction and control.

Anticipation for their forthcoming album "Cold Slither" is building, with fans eager for a new chapter of anthems that promise not just to challenge but to change the industry. Prepare for an auditory onslaught that will resonate long after the lights fade. With Cold Slither, the revolution is not just televised—it's an all-encompassing, reverberating force. Brace yourself to join their ranks and be changed. Their music doesn’t merely entertain; it indoctrinates.

Follow COLD SLITHER:

ColdSlitherOfficial.com | Facebook | Instagram | X | Tiktok | Spotify | Apple Music

About Reigning Phoenix Music

Founded in 2023, Reigning Phoenix Music is truly the 100% independently owned vision of music industry professional Gerardo Martinez and avionics and tech entrepreneur, Sven Bogner. The blueprint is to continue to help heavy metal, extreme and hard music thrive by partnering with an array of well-established acts, new talent, and iconic artists by offering best services and practices in the industry. RPM’s paramount goal is to help the artists amplify their music and talent to a winning formula for success. The label recently opened a new office in London, UK.

More on RPM:
reigningphoenixmusic.com | Facebook | Instagram | X | TikTok | YouTube


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Comments...

Last 10 comments - ( Read All Posts )
Jerkaholic - 2025-04-30 @ 12:20 pm

Look up 1:12 drums on Etsy:

They come from overseas so it will take a month, but I was impressed by what I got.

Full kit. Not sure what the shells are made of but they have multiple colors and wood grains.

Metal bits are actual metal... so like cymbals and cymbal stands are actually metal, with moving parts as well.

The drum heads are laminated card stock.

And you can find them with different logos (or no logos) on the kick. I bought one with a Zildjian logo.

I expected the worst and got something great that you literally cannot find anywhere else (I dont even see the etsy drums on ebay, at least last time I checked)

I like what Hasbro did as well (I really do), but the Etsy drums look like model/miniatures while Hasbro's looks like a toy.

Edit: Why am I typing all this when I could just...

https://www.etsy.com/shop/miniaturedrumkit?ref=shop-header-name&listing_id=1256647572&from_page=listing

memocromatico - 2025-04-30 @ 5:41 am

I hope we get another way to get a drum kit... that's the only reason I want this. The drums. I need to stop wasting time and start learning how to sculpt digitally and 3D print and paint accessories.

toynewman - 2025-04-29 @ 8:04 pm

Shown below via JKhan7 is an in-hand look at some prototype images of the new SDCC 2025 Exclusive G.I. Joe Classified Series Dreadnoks Cold Slither Band of Vipers Box Set from Hasbro.

toynewman - 2025-04-22 @ 2:52 pm

Following the triumphant resurrection of their cult-classic single, COLD SLITHER, the iconic Cobra heavy metal band from Hasbro's G.I. Joe storms back with their first original release in decades: Knock Em Dread. A ferocious, riff-fueled anthem straight from the heart of the Dreadnoks' wild legacy, this track ignites a new era of metal domination for the most notorious band ever conceived by Cobra.An unapologetic throwback to mid-80s heavy metal, Knock Em Dread surges with galloping rhythm, punishing drums, and anthemic energy. The lineThrashin and Fightin, Dreadnoks for life!cements this track as a rebellious roar of loyalty, chaos, and untamed spirit. Its a sonic gut-punch, roaring from the same engine of destruction that made their original hit a weapon of mass manipulation.

Knock Em Dread is the second release from the upcoming album Cold Slither, which sees Zartan, Torch, Ripper, and Buzzer reunited in an unexpected comeback chronicled in the upcoming rockumentary Band of Vipers. Once fractured by ego, disillusionment, and Cobras rise to power, the Dreadnoks find their way back to the music that started it allwith raw, unfiltered fury.The new single is part of a larger COLD SLITHER resurgence that spans across comics, collectibles, and a full-blown live event at San Diego Comic-Con. With toys from Hasbro and Super7, a Skybound comic one-shot, and digital mayhem brewing across streaming platforms, the COLD SLITHER movement is just getting started.Get ready for distortion, destruction, and denim as Knock Em Dread blasts across speakers and battlefields alike. The revolution has a new rallying cryand it shreds.The song is also once again accompanied by a video by the Illustrious Costin Chioreanu.Stream/Watch/Purchase "Knock Em Dread" HERE:Watch HERE: YouTube

ransomz - 2025-03-19 @ 10:11 pm

Sorry if this was already posted but ... it's great

Goldbug - 2025-03-18 @ 10:45 pm

OK I was waiting a long time for a full version of the song but this

this just doesn't seem right at all

it sounds muted for a HEAVY METAL band

plus why is everyone a zombie???

for comparison

toynewman - 2025-03-18 @ 5:39 pm

In an explosive return to the music scene, the iconic yet notorious band COLD SLITHER has released their first single "Cold Slither," off their much-anticipated album. This project marks a groundbreaking fusion of real-world music and fictional narrative, bringing to life the villainous charm of the Cobra organization from the classic 1980s G.I. JOE series.

In a dynamic collaboration, Hasbro and Reigning Phoenix Music have teamed up to release "Cold Slither." This partnership breathes new life into COLD SLITHER, a band once crafted as part of a nefarious plot and now reborn with a sound that mixes nostalgia with cutting-edge rock prowess. Helmed by the mysterious Zartan and his band of DreadnoksTorch, Ripper, and Buzzerthe single reintroduces their heavy metal ferocity combined with a sinister, anarchist energy that upends the conventional music scene."Bringing COLD SLITHER to life through our partnership with RPM has been an absolute dream come true! As a child watching this fictional band on my TV screen, I never imagined I'd one day help transform them from animated rockstars into a tangible, sonic reality. From the meticulously crafted figures you can hold in your hand to the face-melting album we've created, G.I. JOE fans worldwide are about to experience something truly revolutionary this summer. This project bridges nostalgia with innovation in ways that will leave the community speechlessprepare for a musical assault that would make Cobra Commander proud!" shares Ben"BMac" MacCrae Associate Brand Manager, Global Brand Development & Marketing at Hasbro.Reigning Phoenix Music General Manager and Co-founder Gerardo Martinez comments: "It is a dream come true to be able to work on this amazing collaboration with my favorite, and one that happens to be one of the most iconic brands in the world: G.I.JOE! It is also a pleasure to work on this amazing project alongside some of my friends from Hasbro and be able to bring Cold Slither into reality in the most Heavy Metal way! Many of us have waited 40 years for this to happen but the wait is finally over. And a special thanks to Michael Charles Hill for writing the original COLD SLITHER episode back in 1985.""It's programs like these that make Hasbro's goal of creating Magic Moments truly come to life! What started out as a cult-classic episode from the 1985 series G.I. JOE: A Real American Hero has culminated into a fan program for the ages - inclusive of toys, comics, and of course, music. It could not have been made possible without amazing licensees like Reigning Phoenix Music who put their passion, expertise, and fandom into everything they create. We're extremely excited for everyone to rock out to this single and we plan to reveal even more as we move closer to San Diego Comic Con. So, as the single echos, we hope... "you'll be joining us soon!"" says Alyse DAntuono Hasbros VP of Global Franchise Strategy & Management for Action Brands"Cold Slither" features bone-crushing riffs and an anthemic chorus, perfectly capturing the rebellious spirit of the '80s and leading the charge in COLD SLITHER's resurgence. The infamous track, which initially captivated audiences as part of Cobra's mind-control plot, is now reimagined with a compelling melody and legendary backstory, showcased in a newly released lyric video, animated by the legendary Costin Chioreanu.About COLD SLITHER:Cold Slither burst onto the scene with their now classic single, "Cold Slither", setting the stage for an even darker campaign with their upcoming album, "Cold Slither." Helmed by the enigmatic Zartan and supported by his ruthless DreadnoksTorch, Ripper, and Buzzerthis band blends heavy metal ferocity with a sinister, anarchistic energy that upends the conventional music scene. Their signature sound unleashes a torrent of guttural guitars, boisterous bass, venomous vocals, and thunderous percussion, casting shadows across the musical landscape.Each concert is a spectacle of chaos and brute force, with Cold Slither captivating hearts and demolishing instruments worldwide. Their music transcends generational divides, championing a dark new world order with each pulse-pounding beat. This band doesnt just chase gold and platinum records; they aim to capture the minds and souls of their audience.Conceived by Cobra Commander, Zartan and his Dreadnoks were transformed into Cold Slither, a heavy metal behemoth designed to captivate and influence America's youth. With their cunning lyrics and compelling stage presence, they harness their music as a powerful tool for mass destruction and control.Anticipation for their forthcoming album "Cold Slither" is building, with fans eager for a new chapter of anthems that promise not just to challenge but to change the industry. Prepare for an auditory onslaught that will resonate long after the lights fade. With Cold Slither, the revolution is not just televisedit's an all-encompassing, reverberating force. Brace yourself to join their ranks and be changed. Their music doesnt merely entertain; it indoctrinates.Follow COLD SLITHER:ColdSlitherOfficial.com | Facebook | Instagram | X | Tiktok | Spotify | Apple MusicAbout Reigning Phoenix MusicFounded in 2023, Reigning Phoenix Music is truly the 100% independently owned vision of music industry professional Gerardo Martinez and avionics and tech entrepreneur, Sven Bogner. The blueprint is to continue to help heavy metal, extreme and hard music thrive by partnering with an array of well-established acts, new talent, and iconic artists by offering best services and practices in the industry. RPMs paramount goal is to help the artists amplify their music and talent to a winning formula for success. The label recently opened a new office in London, UK.More on RPM:reigningphoenixmusic.com | Facebook | Instagram | X | TikTok | YouTube

MrAllMine - 2025-03-16 @ 12:31 am

Cool promo! Great Cobra Commander voice!!

Roadpigmaster - 2025-02-26 @ 12:01 am
4 hours ago, Jscott991 said:

Once a Man was available multiple times and wasn't that hard to get. It sold out fast-ish the first time it went up, but then they reissued it.

I was not able to get that Cobra Commander at those multiple occasions and I will have to rely on ebay to get me one...

Admiralty_Entertainment - 2025-02-25 @ 11:31 pm
On 2/25/2025 at 12:12 PM, Roadpigmaster said:

I don't know what's going on but these is what Super 7 was supposed to do before Hasbro... I'm guessing if they will now do a conjunction release for this set in Reaction+ scale for SDCC...

When I saw the pictures, I didn't read the headline and honestly thought this was s Super7 Ultimates set...

Total pass for me - I'm a Joe comic guy, not a cartoon fan - but great for those that want it!

On 2/25/2025 at 11:56 AM, RobertD said:

Also, you'd think a master of disguise would have a more masterful disguise.

What are you talking about? That Cold Slither guy has yellow pants. Zartan doesn't wear yellow pants! Next you'll be telling me that nerdy reporter guy is Superman... ?

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