Hasbro Talks About How Plans Changed From Last Week To This Week After Monday's China Tariff Pause

Yesterday according to Business Insider, Hasbro's Chief Financial Officer and Chief Operating Officer Gina Goetter spoke at a JP Morgan's Technology, Media, and Communications Conference where she talked about how last week the company was getting ready to raise prices on products due to the 145% Tariffs that had been placed on China by the Trump administration. However on Monday when it was announced that the the 145% Tariffs had been reduced to 30%, at least temporarily, Hasbro put those plans on hold.

A 30% world is very different from a 145 one on how we're treating decisions like pricing, how we're treating allowances, how we're working with our retailers on promotions," Goetter said yesterday.

Goetter didn't go into specifics on what products they were going to be raising prices on last week, but we reported on Friday how we had seen indications that Hasbro was going to be raising U.S. MSRP prices on action figures to the following amounts:

$29.99 Base 6" (Marvel Legends, Star Wars Black Series, G.I. Joe Classified)
$21.99 Base Star Wars The Vintage Collection
$325.00 Star Wars The Black Series FX Lightsabers
$130.00 Marvel and Star Wars Role-Play Helmets

Transformers prices
$30.00 Deluxe
$40.00 Voyager
$260.00 Titan

Goetter yesterday also suggested that they were planning on stopping production all-together on certain products or only releasing them to internationally markets because the manufacturing math simply didn't work for the U.S. anymore.

It had previously been reported that Hasbro expected that 145% tariffs could cause Hasbro to loose $180 million from the company's yearly net profits. At 30% the loss is expected to decrease to $50 and $70 million.

Goetter warned that even with the pause in the 145% Tariffs some product prices may still increase where it makes sense and of course if Tariffs increase again then all bets are off. As she put it, "In the tariff world, every day is a new adventure."