Toy Fair 2010 - New Ben 10 Ultimate Alien Toy Line from Bandai

by Jay Cochran
February 20, 2010
Inspired by Cartoon Network’s top-rated, Emmy Award®-winning television franchise, Bandai America Incorporated showcases its new out-of-this world Ben 10 Ultimate Alien toy line at the 2010 Toy Fair. Based on the all-new Cartoon Network original series debuting this spring, the Fall 2010 product line includes action figures, role-play, vehicles, and its patent-pending Alien Creation System toys that allow kids to use their imagination to create and combine thousands of aliens. The new line features more alien figures than ever before and also unveils the revamped Ominitrix called the Ultimatrix that Ben wears in the show.

“The new Ultimate Alien line continues Bandai America’s commitment to developing toys that nurture children’s creativity and imagination,” said Colleen Sherfey, Senior Director of Marketing at Bandai America. “The line allows kids to extend their imagination and adventures by incorporating online components, as well as traditional play value.”

Marking its fifth year at retail in 2010, Ben 10 consistently ranks as one of the top ten action figure brands, according to The NPD Group, and Bandai’s Ben 10 Alien Force action figures were recognized as one of the best toys for the holidays in 2009 by TimetoPlayMag.com’s People’s Play Awards. Launching in summer 2010, Bandai America’s Ben 10 Ultimate Alien Fall 2010 collection captures the excitement of the television series with new Ultimate Alien action figure characters, as well as characters from the classic Ben 10 series.

Fall 2010 product highlights include:

* The Alien Creation Chamber Laboratory: This toy is the newest addition in a long line of “Alien Creation” toys for the brand that continues to boost design and invention skills by letting kids develop their own unique combination of aliens. Kids create these aliens by loading the lab with multiple arms, legs, heads and torsos, and with a push of a few buttons, a new alien comes together. Millions of alien combinations are possible.

* The Disc Alien Ultimatrix: This latest edition of the Omnitrix which is called the Ultimatrix comes with a disc-shaped alien hero that can be placed inside the Ultimatrix and activated to pop up bringing the alien to life. These Alien Discs come packed with select articulated 4” figures. The Disc Alien Ultimatrix unlocks the alien voices of several characters from the cartoon, including Ultimate Spidermonkey, Ultimate Humungousaur, Ultimate Big Chill, Ultimate Swampfire, Nanomech, Amphibian, Armodrillo, Water Hazard, Terraspin and NRG. Lights and sounds help make the Ultimatrix come to life!

* The Mark 10 Deluxe Vehicle: The Ben 10 Deluxe Vehicle comes with lights, sounds, missiles and four vehicle modes: racer, hovercraft, submarine, and jet fighter. A specially designed Ben 10 action figure is included. Other 4” Alien Collection figures can fit in the vehicle as well.





FIGURES SHOPPING ONLINE

Search Online Stores for Toy Fair 2010 - New



Toys Shopping Oniine


MORE Toy Fair




This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Forums Communities: Toy Fans - Marvel Fans - Transformers Fans

@ToyNewsI Socials: Facebook - Twitter - Instagram

@MarvelousNews Socials: Facebook - Twitter - Instagram

@Tformers Socials: Facebook - Twitter - Instagram

@JediInsider Socials: Facebook - Twitter - Instagram

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE