Round 2 Acquires Lindberg & Hawk Model Kit Brands
by Jay Cochran
March 20, 2013
Round 2, LLC, is pleased to announce the acquisition of the Lindberg and Hawk Models brands and assets from J. Lloyd International. With the transaction, Round 2 adds these two well-recognized and historic plastic model kit names to their existing trio of AMT, MPC and Polar Lights mode kit lines, licensed from Learning Curve Brands, Inc. in 2008 and purchased outright in 2012.
Consumer trust and excitement has been building over Round 2’s efforts with the initial three brands since 2008. Now, with the assets of five major model companies in its stable, Round 2 solidifies its position as a top producer and fierce competitor in the plastic kit sector of the hobby industry. Thomas Lowe, President and CEO of Round 2 states, “The addition of Lindberg and Hawk results in a combined product catalog for Round 2 that is so diverse, it will include virtually every type of model kit genre imaginable and in a wide range of scales. Whether you’re looking for cars, trucks, aircraft, ships, sci-fi, space exploration, anatomy and figures or even crazy monsters, we now have it all! We’ve made plans to hit the ground running with these brands and are ready to go. As we progress into the future, we will be working with the vintage Hawk and Lindberg tooling to resurrect more exciting kits that haven’t seen the light of day in decades, just like we have with AMT and MPC. We’ll also be happy to put the 1934 Ford Pickup tooling back under the original AMT brand, from where it originated.”
Lowe continues, “Like our customers, we love model building. Lindberg and Hawk models are sure to excite modelers of all ages. From the connection with history to a hunger for an understanding of how various machines, both human and mechanical function, the kits created by the original brands have always offered a wide variety of subject matter for model makers, and we plan on continuing that long standing tradition.
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