Toyfair 2025: The Loyal Subjects M.A.S.K Figure Line

by toynewman
February 28, 2025
Shown below via JayC is a look at the new M.A.S.K Figure Line from The Loyal Subjects. The first wave of M.A.S.K. releases will include the MDU, Condor, Thunderhawk, and High Tech Helicopter, and each one will be paired with their action figure pilot as well as unique enhancements and projectile features and feature retro style packaging. Jay was also told that no items should cost over a $100. These figures should be the same size as the original figures coming in at 1:24 scale. Pre-orders open in July 1st at places like our sponsor BigBadToyStore.com with wider distribution coming in September 1st.

Also a quick live-stream from the event.

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Comments...

Last 10 comments - ( Read All Posts )
toynewman - 2025-07-24 @ 2:12 am

Shown below is the new Playmates Teenage Mutant Ninja Turtles Retro Reissue Sewer Lair Playset is available for pre-order at Amazon.

Get down in the muck and scum with the Turtle's radical Sewer Playset from 1989! This gigantic double decker hideout is the wacky home for all fresh-from-the-sewer heroes and a battleground for funky Foot encounters. On the top level, experience the thrills of Michelangelo swinging from high voltage power lines, giving the Foot the boot. Get chills as the ever sharp Raphael foils Shredder's scheme of making Turtle shish kebobs with his dreaded studded sewerball. Watch out below! But when things get ugly, the Turtles always give their enemies the slip by taking their secret high-velocity elevator underground. And don't worry about unwelcome visitors slithering through sewer pipes; Donatello has both eyes out for evil through his fire hydrant sewerscope and his see-through Turtle computer. And remember, the best thing about living in the sewer is... you never have to clean your room!

toynewman - 2025-07-08 @ 1:48 pm

Illusion is the ultimate weapon. In 1985, Mobile Armored Strike Kommand (M.A.S.K.) rolled into toy stores and changed the action figure game forever. Now, four decades later, The Loyal Subjects proudly partners with Hasbro to bring collectors the ultimate tribute: the MASK 40th Anniversary Mobile Defense Unit (MDU)a dazzling, limited-edition collectible that pays homage to the past while celebrating the future. To celebrate 40 years of Mobile Armored Strike Kommand, The Loyal Subjects and Hasbro proudly present M.A.S.K. 40th Edition Mobile Defense Unit Vehicle and Figures.

JayC - 2025-07-01 @ 5:05 pm
3 hours ago, superSB said:

But by the prices above all of those would only be $310.Why would someone want to pay $15 more to bundle?

No the bundle includes the BBTS exclusive which is $175. so individually those 4 things would be $360.

toynewman - 2025-07-01 @ 3:20 pm

Shown below is the new The Loyal Subjects M.A.S.K. Figures and Vehicles are available for pre-order at places like our sponsors BigBadToyStore.com.- Condor with Brad Turner - $35- Thunderhawk with Matt Tracker - $60- High Tech Helicopter with Miles Mayhem - $90- Mobile Defense Unit with Matt Tracker and Bruce Sato - $125

- BBTS Exclusive Mobile Defense Unit with Matt Tracker, Bruce Sato, Scott Trakker & T-Bob - $175Besides the two extra figures this version will be incorporating vac metal parts and feature a striking magenta finish with classic red and orange striping.The are also offering a bundle set that includes the BBTS Exclusive Mobile Defense Unit, Condor, Thunderhawk and High Tech Helicopter for $325.Note the new prices on these from what was announced at Toy Fair back in March. The price increase is said to be due to recent Tariffs. These 4 items will be available at other etailers starting on September 1.

superSB - 2025-07-01 @ 1:42 pm
3 minutes ago, JayC said:

BBTS will also have a bundle option that includes the exclusive MDU + Condor + Thunderhawk + HTH for $325

But by the prices above all of those would only be $310.Why would someone want to pay $15 more to bundle?

JayC - 2025-07-01 @ 1:37 pm

BBTS will also have a bundle option that includes the exclusive MDU + Condor + Thunderhawk + HTH for $325

JayC - 2025-07-01 @ 12:45 pm
12 minutes ago, superSB said:

Well 8AM didn't work. Canada started at midnight. Why do toy stores/companies in the states make it so difficult on their customers?

Sorry that was my bad. I was given the time as 9am CT and when I adjusted to ET in my head yesterday I went the wrong way. They go up at 10am ET not 8am ET.

superSB - 2025-07-01 @ 12:34 pm
18 hours ago, JayC said:

Pre-orders for the new M.A.S.K. sets from The Loyal Subjects kick off tomorrow (7.1.25) at our sponsor BigBadToyStore.com starting at 8am ET. Here is what is going up.- Condor with Brad Turner - $35- Thunderhawk with Matt Tracker - $60- High Tech Helicopter with Miles Mayhem - $90- Mobile Defense Unit with Matt Tracker and Bruce Sato - $125

Note the new prices on these from what was announced at Toy Fair back in March. The price increase is said to be due to recent Tariffs. These 4 items will be available at other etailers starting on September 1.Also going up for pre-order tomorrow:- BBTS Exclusive Mobile Defense Unit with Matt Tracker, Bruce Sato, Scott Trakker & T-Bob - $175Besides the two extra figures this version will be incorporating vac metal parts and feature a striking magenta finish with classic red and orange striping.

Well 8AM didn't work. Canada started at midnight. Why do toy stores/companies in the states make it so difficult on their customers?

Jscott991 - 2025-07-01 @ 12:33 pm

Well good luck to them at those prices. I have basically no hope of getting Vanessa Warfield from these guys now. But at least Ramen is making her.

JayC - 2025-06-30 @ 11:19 pm

Pre-orders for the new M.A.S.K. sets from The Loyal Subjects kick off tomorrow (7.1.25) at our sponsor BigBadToyStore.com starting at 8am ET. Here is what is going up.- Condor with Brad Turner - $35- Thunderhawk with Matt Tracker - $60- High Tech Helicopter with Miles Mayhem - $90- Mobile Defense Unit with Matt Tracker and Bruce Sato - $125

Note the new prices on these from what was announced at Toy Fair back in March. The price increase is said to be due to recent Tariffs. These 4 items will be available at other etailers starting on September 1.Also going up for pre-order tomorrow:- BBTS Exclusive Mobile Defense Unit with Matt Tracker, Bruce Sato, Scott Trakker & T-Bob - $175Besides the two extra figures this version will be incorporating vac metal parts and feature a striking magenta finish with classic red and orange striping.

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