Toyfair 2025: The Loyal Subjects M.A.S.K Figure Line

by toynewman
February 28, 2025
Shown below via JayC is a look at the new M.A.S.K Figure Line from The Loyal Subjects. The first wave of M.A.S.K. releases will include the MDU, Condor, Thunderhawk, and High Tech Helicopter, and each one will be paired with their action figure pilot as well as unique enhancements and projectile features and feature retro style packaging. Jay was also told that no items should cost over a $100. These figures should be the same size as the original figures coming in at 1:24 scale. Pre-orders open in July 1st at places like our sponsor BigBadToyStore.com with wider distribution coming in September 1st.

Also a quick live-stream from the event.

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Comments...

Last 10 comments - ( Read All Posts )
JayC - 2025-07-01 @ 5:05 pm
3 hours ago, superSB said:

But by the prices above all of those would only be $310.Why would someone want to pay $15 more to bundle?

No the bundle includes the BBTS exclusive which is $175. so individually those 4 things would be $360.

toynewman - 2025-07-01 @ 3:20 pm

Shown below is the new The Loyal Subjects M.A.S.K. Figures and Vehicles are available for pre-order at places like our sponsors BigBadToyStore.com.- Condor with Brad Turner - $35- Thunderhawk with Matt Tracker - $60- High Tech Helicopter with Miles Mayhem - $90- Mobile Defense Unit with Matt Tracker and Bruce Sato - $125

- BBTS Exclusive Mobile Defense Unit with Matt Tracker, Bruce Sato, Scott Trakker & T-Bob - $175Besides the two extra figures this version will be incorporating vac metal parts and feature a striking magenta finish with classic red and orange striping.The are also offering a bundle set that includes the BBTS Exclusive Mobile Defense Unit, Condor, Thunderhawk and High Tech Helicopter for $325.Note the new prices on these from what was announced at Toy Fair back in March. The price increase is said to be due to recent Tariffs. These 4 items will be available at other etailers starting on September 1.

superSB - 2025-07-01 @ 1:42 pm
3 minutes ago, JayC said:

BBTS will also have a bundle option that includes the exclusive MDU + Condor + Thunderhawk + HTH for $325

But by the prices above all of those would only be $310.Why would someone want to pay $15 more to bundle?

JayC - 2025-07-01 @ 1:37 pm

BBTS will also have a bundle option that includes the exclusive MDU + Condor + Thunderhawk + HTH for $325

JayC - 2025-07-01 @ 12:45 pm
12 minutes ago, superSB said:

Well 8AM didn't work. Canada started at midnight. Why do toy stores/companies in the states make it so difficult on their customers?

Sorry that was my bad. I was given the time as 9am CT and when I adjusted to ET in my head yesterday I went the wrong way. They go up at 10am ET not 8am ET.

superSB - 2025-07-01 @ 12:34 pm
18 hours ago, JayC said:

Pre-orders for the new M.A.S.K. sets from The Loyal Subjects kick off tomorrow (7.1.25) at our sponsor BigBadToyStore.com starting at 8am ET. Here is what is going up.- Condor with Brad Turner - $35- Thunderhawk with Matt Tracker - $60- High Tech Helicopter with Miles Mayhem - $90- Mobile Defense Unit with Matt Tracker and Bruce Sato - $125

Note the new prices on these from what was announced at Toy Fair back in March. The price increase is said to be due to recent Tariffs. These 4 items will be available at other etailers starting on September 1.Also going up for pre-order tomorrow:- BBTS Exclusive Mobile Defense Unit with Matt Tracker, Bruce Sato, Scott Trakker & T-Bob - $175Besides the two extra figures this version will be incorporating vac metal parts and feature a striking magenta finish with classic red and orange striping.

Well 8AM didn't work. Canada started at midnight. Why do toy stores/companies in the states make it so difficult on their customers?

Jscott991 - 2025-07-01 @ 12:33 pm

Well good luck to them at those prices. I have basically no hope of getting Vanessa Warfield from these guys now. But at least Ramen is making her.

JayC - 2025-06-30 @ 11:19 pm

Pre-orders for the new M.A.S.K. sets from The Loyal Subjects kick off tomorrow (7.1.25) at our sponsor BigBadToyStore.com starting at 8am ET. Here is what is going up.- Condor with Brad Turner - $35- Thunderhawk with Matt Tracker - $60- High Tech Helicopter with Miles Mayhem - $90- Mobile Defense Unit with Matt Tracker and Bruce Sato - $125

Note the new prices on these from what was announced at Toy Fair back in March. The price increase is said to be due to recent Tariffs. These 4 items will be available at other etailers starting on September 1.Also going up for pre-order tomorrow:- BBTS Exclusive Mobile Defense Unit with Matt Tracker, Bruce Sato, Scott Trakker & T-Bob - $175Besides the two extra figures this version will be incorporating vac metal parts and feature a striking magenta finish with classic red and orange striping.

MrWolf12000 - 2025-06-28 @ 1:11 pm
19 hours ago, JayC said:

Vac Metal is true. Sorry forgot to add these additional details when they sent over the pricing info:

This release marks a major milestone for the line - for the first time, were officially incorporating vac metal parts, a long-awaited fan request and the most highly demanded feature to date. Even better? Other vehicles in the line will also feature vac metal, just like the iconic designs of the original '80s toys!

Does that mean the vehicles going up for preorder soon will have Vac Metal or will there be more expensive vac metal variant releases?

MrWolf12000 - 2025-06-28 @ 1:03 pm
21 hours ago, idrawcomics said:

$175?! I must admit, I am a little caught off guard by that price.

Wasn't the msrp of the regular "Rhino" $100? $75 for tiny little Scott Trakker, T-Bob and a new paint job?

I am very pleased to hear vac metal is part of this line now, but WTAF is this? 75 dollar SDCC tax is absurd and shameful

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