Super7 x Funko x Alien ReAction Figures
by Jay Cochran
August 30, 2013
Super 7 has issued the following announcement in regards to their new Alien ReAction line:
Funko and Super7 are excited to announce a new strategic partnership to debut and extend the ReAction Figure 3 3/4" line..
One of the most unique and highly anticipated toys of San Diego Comic-Con 2013 was the pre-order and launch of Super7's ReAction Figures Alien line. From the "Lost Prototype" 2-pack and Early Bird Kit to the the full reveal of the final Alien ReAction figures , the collector community was in a frenzied state over this new "retro style" look of toys within the action figure community. At the same time, Funko's continued growth and expanding product line made it's San Diego Comic-Con booth one of the single most traveled spots of the entire convention. After years of sharing the same aisle together, Super7 and Funko saw an incredible opportunity to leverage each others unique business insights into a more strategic partnership. Beginning with the launch of the Highly anticipated Alien ReAction Figures and then several licenses to be announced soon, both companies look to establish a firm collaborative footprint in the market with the ReAction Figures line.
When we were making the Aliens figures ourselves, the quantity we could produce and sell was much lower than what we are able to do in our new agreement with Funko.
Our original SRP was $19.95, and 5 figures was $100. Funko will be able to produce in much larger quantities and wider distribution, and has a $14.95 SRP, which is $75 for the set. (why others are pre-ordering at $65 is even more surprising, but I can't speak for them.) Regardless, we are aware of the discrepancy in price with the new agreement, so there is a additional, secret figure that will be included in the Super7 pre-orders that will be available only for those who pre-ordered sets of Alien from us, and will not be available anywhere else. (And preorders are long since closed.) We think it will be a nice thank you to everyone who believed in this project and pre-ordered ahead of time, being part of the excitement of the release of this long-awaited line of figures.
Regardless, if you would prefer to get the regular set of 5 through the retailer of your choice, we will refund your pre-order. If you choose to keep your pre-order, you will receive a set of 6 figures instead, and it will be the first figures that arrive domestically.
Please let us know what you would like to do, and we will update accordingly.
Thank you to everyone who has helped making this toy line come true - we have a lot more surprises in store for you!
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